Dovetail introduces Now Now NoHo as a first-of-its-kind sleeper cabin hotel located on Bowery in the heart of NoHo, New York City.

 

Envisioned as a transformative and courageous boutique hostel experience for solo travelers, Now Now NoHo features 180 small but sumptuous sleeper cabins that channel the nostalgia of European train cars and the innovation of Japanese capsule hotels. The property features shared but lockable bathrooms over four floors, along with a dedicated Women+ floor.

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The hotel offers a portal to the city with communal experiences and daily rituals. Designed by New York-based Islyn Studio in partnership with Dovetail + Co., amenities include luxurious linens, Grown Alchemist bath products, Brooklinen robes, custom Wright mattresses, and custom in-cabin amenities that encompass the mission of Now Now NoHo – providing travelers with an affordable and meaningful lifestyle experience that promotes exploration of the self and the surrounding city. 

 

Awards 

"Dezeen Interiors Hotel Shortlist" Dezeen Awards 2025​​​​

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"HD Budget Hotel Design Winner" Hospitality Design 2025

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"HD New Brand Launch Finalist" Hospitality Design 2025

 

​​​Select Press

"Capsule-style hotel in New York" Globetrender

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"Future of Luxury is Small Spaces" Luxury Editor

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"Size Doesn’t Matter at Now Now" Wallpaper*

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"Part Hotel, Part Hostel Review" Timeout

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"Comfortable, design-forward and community-driven stay." amNewYork

 

"Hotel Now Now has "Soul & Story" It's Nice That

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"A New Era of Affordable, Stylish Solo Travel in New York City" Stupid Dope

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